Phil Vickery Continues to Spread the Word for Love Canned Food
The most recent “Love Canned Food Campaign” continues to gain momentum as it aims to dispel misconceptions that many consumers have about canned foods and promote the versatility and sustainable credentials of metal packaging. Against the backdrop of stay at home orders, the campaign has unfolded on social media and the radio to keep consumers informed about how to get the best from a wide variety of canned products. In recent months, shoppers in the U.K. have increasingly turned to canned foods, seeking convenient, cost-effective and nutritious meal options for their families.
Love Canned Food Ambassador Phil Vickery, who has been a part of the TV show “This Morning” family for over 20 years and regarded as one of Britain’s favorite chefs, has been particularly active, including hosting a Q&A via Instagram Stories. The session resulted in over 870,000 impressions. Vickery also took to the airwaves in what was deemed “Phil Vickery’s Radio Day,” which saw him participate in 15 interviews, delivering key information about the taste, quality, value, nutrition, convenience, and sustainability credentials of canned food.
Five interviews were conducted on national stations Sky News Radio, Talk Radio, BBC Wales, Jazz FM, and Hits Radio, while nine local BBC radio channels and one commercial station also featured messaging about the benefits of canned food. An interview with Vickery will also appear in the Guardian newspaper in the coming weeks.
We are pleased to support the continued education of consumers about the positive health and environmental attributes of metal packaging.